Why doesn't anyone want to buy Twitter? As the social network's suitors vanish, marketers have their say

The rumour mill has been in overdrive for the best part of a month about who was going to swoop in and take over the platform with Google, Disney and even News Corp touted as interested parties. But now as the dust settles, sources say that Twitter chief Jack Dorsey is now keen to turn his attention to developing a strategy that will offset the brand's well-documented struggle with slumping user growth.

Fresh reports have suggested that Salesforce chief Marc Benioff ruled out a bid on the platform due to concerns around its problem with online abuse and trolling. While its not something Salesforce has publicly commented on, it’s an issue that hasn’t gone unnoticed by commentators.

Despite the perceived negatives, however, it’s clear that Twiter isn’t flogging a dead horse (or bird). The company has sharpened its focus on the real-time element of the site of late, positioning itself as a news sharing outlet and inking a slew of revenue-boosting live-streaming deals to boot.

Twitter is scheduled to reveal its most recent quarterly earnings update on 27 October, and will likely address the matter of acquisition, or its alternatives, then but in the meantime The Drum caught up with some marketers to hear their thoughts on why no-one is snapping up the social network.